Misplaced Protest at Walgreen's?

Jill at Feministe links to a protest planned this weekend based on Stephen Colbert's really hilarious sketch on a Fox and Friends misunderstanding of what kids of things you can actually obtain at Walgreen's.

FLASH MOB ALERT!!!

FOX & Friends thinks we don’t need Planned Parenthood because women can just get their breast exams and pap smears at Walgreens (which is not true). Let’s prove them wrong by demanding these health services at Walgreens across the country and seeing what happens.

Here’s what to do this Saturday at 12 PM:

1) Pick your favorite local Walgreens
2) Get a group of friends together or connect with people via this event page.
3) Go try to get your pap smear!
4) Don’t forget to bring your video cameras and share your footage on YouTube!

View the Colbert Report’s take on Planned Parenthood: http://www.colbertnation.com/the-colbert-report-videos/381282/april-11-2011/pap-smears-at-walgreens

PLANNED LOCATIONS:

New York City: 1471 Broadway, between 42nd and 43rd street http://tinyurl.com/4xpc3kz

DC: 1217 22nd Street NW, between M and N Streets.

Madison, WI: 15 E. Main Street (on the Square)

Jill calls it brilliant, but I'm not so sure. No offense to the organizers, because I think their heart was in the right place, but it seems to me that this protest at best will be ignored and ineffective and at its worst could turn people against the cause who previously had no stake in the debate. But then, I wasn't involved in the planning of the debate. Thoughts?