PETA Sucks Yet Again

(Flickr/Antoon's Foobar)

People who have read feminist blogs are aware that PETA sucks. Like, really sucks. Every so often, they release another marketing campaign that does some combination of the following:

• objectifies women,
• somehow suggests animals are more valuable than people (specifically women), and/or
  
• lacks any substantive discussion of what good food policy might be.

This year's PETA ad they're trying to air during the Superbowl is no different. As Jill at Feministe pointed out, women are more likely to be vegetarian than men, so it's unclear why PETA is working so hard to alienate women.

It's no secret that PETA engages in these tactics because they hope to generate free press -- i.e. news articles about the controversy -- to get their name out because they, like other nonprofits have a limited budget. They probably pat themselves on the back when an ad campaign generates an enraged post on Feministing or Feministe. Still, I honestly tire of this debate. Maybe if they offered up reasonable alternatives to meat -- or approached adults as, well, adults, they'd have better traction to their message.

Honestly, ads like this make me want to help myself to a pork chop.