Thursday, August 16, 2007

Robot Women Serve Beer

Beer commercials are always good fodder for gender roles, but I'm not entirely sure what the subtext of this Heineken DraughtKeg commercial is:

This is an idealized role for women? Instead of serving the oh-so-coveted childbirthing role, the robot woman instead "delivers" a mini keg of beer. And she doesn't even talk. She just smiles and dances. Wonderful.

1 comment:

BlenderWizard said...

Works for me. Terrible beer, though.

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