Thursday, December 9, 2010

The Demographics of Twitter

Pew Research Center has now decided that Twitter is important enough to study on its own! Yet only 8 percent of all internet users—a full 6 percent of the population overall—actually use it.

The following chart was included in its most recent report and I thought it was sort of interesting. Among the findings: women and people of color, particularly Hispanics, are more likely to use Twitter than men and whites, respectively.

2 comments:

herrVebah said...

Among the findings: women and people of color, particularly Hispanics, are more likely to use Twitter than men and whites, respectively.

No. Women who use the internet and people of color who use the internet, particularly Hispanics who use the internet, are more likely to use Twitter than men who use the internet and whites who use the internet, respectively.

Big difference. See my comment on Yglesias for more on why.

I haven't had an opportunity to read the full Pew report yet, but I doubt they've made this mistake. In the executive summary they are very careful to emphasize that they surveyed internet users.

Kay Steiger said...

As you'll note in my first paragraph, this is a survey of folks who already use the internet.

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