People who have read feminist blogs are aware that PETA sucks. Like, really sucks. Every so often, they release another marketing campaign that does some combination of the following:
- objectifies women,
- somehow suggests animals are more valuable than people (specifically women), and/or
- lacks any substantive discussion of what good food policy might be.
It's no secret that PETA engages in these tactics because they hope to generate free press -- i.e. news articles about the controversy -- to get their name out because they, like other nonprofits have a limited budget. They probably pat themselves on the back when an ad campaign generates an enraged post on Feministing or Feministe. Still, I honestly tire of this debate. Maybe if they offered up reasonable alternatives to meat -- or approached adults as, well, adults, they'd have better traction to their message.
Honestly, ads like this make me want to help myself to a pork chop.